In Bolter and Grusin's article "The Double Logic of Remediation" the two introduced to us the idea of how society is trying to erase something we've all seen in media, and then multiply it in a new form. For example a book being made into a play, and then into a movie; so on and so forth. The next thing always needs to be bigger and better than the last while trying to make you forget the last thing at the same time. But while doing so, the old media that first created the concept has to remain strong and come up with better ideas to stay in the competition. In the article they bring up the concept that filmmakers will often spend millions just to make sure that when you're sitting in the theater watching a movie, you feel like you're actually there. So then every filmmaker after that must spend even more money and use even more amazing techniques to make their movie feel even better to you.
Another idea that they bring us is that newscast are becoming more and more like websites. Whenever you watch the news, as a new story is being introduced the newscaster will usually have a small graphic over their left or right shoulder that narrates what the upcoming story will be about, almost to sort of draw our attention to that news story just because of a pretty little picture created by a web designer.
The article continues to give different examples of how the medians are constantly using immediacy to lure people into their way of doing things. And each time a new median comes up with a creative concept it will always get built up to something bigger and better.
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